This marks the release of the second significant collaborative timepiece with the Australian lifestyle brand Deus Ex Machina. Simultaneously launched with a collection of joint clothing and accessories, it captures the essence of freedom and rebellion embodied by Breitling when it defied conventions in the 1960s with the introduction of the prototype for this series of chronographs. The watch encapsulates the spirit of restraint coupled with the daring courage to pioneer.
Breitling and the Australian custom motorcycle and surf equipment brand Deus Ex Machina have reunited to introduce a limited edition Top Time Deus chronograph. Following their inaugural collaboration in 2021, which saw the watch selling out, this marks their second joint endeavor.
The new Top Time Deus watch, limited to 2,000 pieces, is tailor-made for the open road. Its design features luminous hour markers and a white lacquer dial, creating a striking contrast with the sky blue sub-dials and tachymeter ring. While introducing a fresh color scheme, the watch retains the elements that contributed to the success of the initial collaborative model. These include lightning-shaped chronograph hands, mushroom-shaped pushers, a racing-style cowhide strap, and the signature engraving by Deus Art Director Carby Tuckwell on the watch case back, featuring Deus motorcycle and rider. Each timepiece is adorned with the inscription “One of 2000” on the back.
Breitling CEO Georges Kern said: “The Top Time Deus is a timepiece that is effortless, durable and stylish, just like the audience for which it is intended. Its modern retro look is in keeping with the Deus Surf Boards and motorcycles can also be integrated into the scene.”
Breitling’s unconventional Top Time chronograph made its debut in the 1960s, swiftly capturing the admiration of café riders and sports car enthusiasts alike. Its unique proportions and dial design appealed to both men and women. In the present day, Top Time remains a creation by Breitling tailored for motorcyclists, ski enthusiasts, and surfers. The new model, with a 41mm diameter, strikes a balance in size, ensuring a comfortable and stylish wear for all.
Breitling X Deus: a new lifestyle
Every new Top Time Deus watch comes accompanied by a co-branded waxed canvas travel tote bag. In addition to the timepiece, Breitling and Deus have collaborated on a range of new clothing and accessories. Exclusive to loyal brand enthusiasts, these co-branded items are available for purchase only at six Breitling flagship stores globally—located in Hannam (Seoul), Madison Avenue (New York), Milan, New Bond Street (London), Regent Street (London), and Sydney. This limited availability adds an exclusive touch to these co-branded offerings for devoted fans.
For those who crave adventure, the new Top Time Deus watch is a symbol of self-expression. This watch is available in limited editions through Breitling.com, Breitling boutiques and selected retailers.
About Breitling
Established in 1884, Breitling stands as a pioneering Swiss watchmaker with a rich history. Renowned for inventing the modern chronograph and spearheading the development of navigation tool watches, the brand continues to forge new paths. Today, Breitling is celebrated as a casual, eclectic, and sustainability-focused luxury brand, boasting over 150 industrial loft-style retail stores worldwide. The brand’s product lines, spanning the sky, land, and sea, embody its distinctive modern retro style. Each watch movement undergoes certification by the Swiss Official Observatory (COSC), attesting to its exceptional quality. As one of the few independent watchmakers producing in-house movements, Breitling seamlessly blends classic watchmaking craftsmanship with the latest innovations, exemplifying a company with a profound history that leads the way in contemporary times.
About Deus Ex Machina
In 2006, Deus Ex Machina swept Australia’s cultural consciousness with a few carefully customized motorcycles and an ingenious concept – that the joy of doing things is better than just owning possessions. Deus Ex Machina is more than a brand, it is a culture. His open and welcoming attitude will resonate with people wherever he goes.
Deus not only sells handmade customized motorcycles and boutique clothing that embody the spirit of freedom, but also pays attention to promoting creative culture. Deus is all-encompassing, loyalty comes first, and you can enjoy the joy of motorcycles. Tolerance, authenticity, and enthusiasm are these simple and sincere concepts that make Deus Ex Machina popular all over the world. Deus Ex Machina puts it bluntly: there is no fixed personality, freedom is the right way.
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